Helmut Haller (; 21 July 1939 – 11 October 2012) was a German footballer who played as a forward. At international level, he represented West Germany at three World Cups. At club level, he played in both Germany and Italy, and won Serie A with Bologna and Juventus FC.
Initially Haller played for Bologna, winning in 1964 under coach Fulvio Bernardini the first Italian league title for the club in 23 years and the hitherto last in the club's history. From 1968 until 1973 he played for Juventus where he won the league in 1972 and 1973. In 1973 Juventus – with Dino Zoff in goal, Franco Causio, Fabio Capello and the Brazilian José Altafini – reached the European Champions Cup final in Belgrade against AFC Ajax. The Johan Cruijff led title holder went into the lead by a fourth minute Johnny Rep header. Haller was brought on by coach Čestmír Vycpálek in the 49th minute for Roberto Bettega, but the result stood. Two years earlier Juventus narrowly missed out in the finals of the 1970–71 Inter-Cities Fairs Cup, having to concede the title to the Billy Bremner led Leeds United after results of 2–2 and 1–1 on the away goal rule.
In 1973, he returned to his hometown and joined FC Augsburg, then newly created through a merger of his former club BC Augsburg with local rivals TSV Schwaben and just promoted to the second division Regionalliga. The club had paid just DM 44,000 for the transfer of Haller and Haller renounced a fixed salary, settling for 5% of the revenue. "Haller-Haller-Hallerluja" became the new battlecry of the team. In late summer 1973, it was not the least due to his popularity that a match in the Munich Olympic Stadium against hosts TSV 1860 attracted an audience of estimated up to 90,000, a world record for second division matches. Augsburg finished that season first in the southern division of the Regionalliga. In the promotion the club missed out on ascension to the Bundesliga by one point to Tennis Borussia Berlin.
Haller retired as player in 1979.
At the World Cup 1962, Haller was a regular of the German side that drew against Italy and overcame hosts Chile and Switzerland in the group phase, but in the quarterfinals Yugoslavia prevailed 1–0. At the World Cup 1966 he formed the West German midfield together with Wolfgang Overath and the young Franz Beckenbauer. West Germany reached the final of competition and Haller scored the opening goal of the game which Germany lost 2–4 to England. Along with his medal, Haller also got the match ball, though more than 30 years later he returned to England to present it to Geoff Hurst, who had scored a hat-trick in the contest and was therefore by tradition considered to be entitled to the ball. After Portugal's Eusébio, who scored nine goals, he was with six goals the second best marksman of the tournament. At the 1970 World Cup, where West Germany attained third place, Haller was only used in the first group match against Morocco, being replaced by Jürgen Grabowski at halftime. Haller was plagued by injury problems in the run-up to the tournament.
Juventus
Augsburg
Germany
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